How Do Gyms Profit from the Multisport Card Program?
How Do Gyms Profit from the Multisport Card Program?
Blog Article
Have you ever wondered how gyms make money when members use their Multisport Card? While fitness enthusiasts enjoy the convenience of easy access to various gyms and wellness centers, many people don’t realize how this system works financially for the gyms involved. In this article, we’ll break down how gyms benefit from the Multisport program and what they earn per visit. For more insights, check out karta multisport ile zarabia siłownia.
What is the Multisport Card?
The Multisport Card is an employee benefit that provides access to numerous gyms, swimming pools, fitness studios, and other wellness centers for a low monthly fee, which is often covered by the employer. This card eliminates the need for multiple memberships, offering a convenient and affordable way for individuals to stay active.
Why Do Gyms Join the Multisport Network?
Gyms participate in the Multisport program to increase their visibility and attract new customers. By being listed in the Multisport directory, gyms can reach potential clients who may have never visited otherwise. This increased foot traffic is especially beneficial in the competitive fitness industry.
How Do Gyms Earn from Multisport Card Visits?
Each time a Multisport member uses their card at the gym, the gym receives a small payment. Typically, this amount ranges from 5 to 10 PLN per visit, although it can vary depending on the gym’s location and other factors. While this payment is lower than the cost of a regular membership or single session, the volume of visits can make it a worthwhile source of revenue.
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Costs Associated with Multisport Card Users
While gyms do earn money from Multisport visits, they also face additional costs. More visitors mean higher expenses for utilities (such as water and electricity), cleaning services, and staff time. Frequent use of gym equipment also leads to wear and tear, requiring ongoing maintenance and repairs.
How Much Do Gyms Really Make?
For example, if a gym receives 1,000 visits per month from Multisport users, they could earn approximately 7,000 PLN (assuming 7 PLN per visit). However, after factoring in costs such as staff salaries, maintenance, and utilities, the actual profit can be much lower. In comparison, a gym with 100 regular paying members, each paying 100 PLN, would generate 10,000 PLN in revenue, with fewer maintenance costs and less strain on resources.
The Impact of Increased Foot Traffic
While more visitors may seem like a positive outcome, the reality is that it can lead to overcrowding, especially during peak hours. Overcrowding can reduce the overall gym experience, affecting customer satisfaction. Paying members may feel frustrated by long wait times for equipment, which could negatively impact their perception of the gym.
Negotiating Multisport Rates
Gyms have the opportunity to negotiate rates with the company behind the Multisport program (Benefit Systems). However, this is usually easier for larger gyms that have more bargaining power. Smaller gyms may find themselves accepting lower rates per visit, which can reduce the overall profitability of the program.
Increasing Revenue from Multisport Members
Despite the lower per-visit payment, gyms can find ways to increase revenue from Multisport users. For instance, gyms might offer additional services such as personal training, paid workshops, or access to premium classes that aren’t included in the standard Multisport package. These upselling opportunities can help boost revenue beyond just the basic visit payments.
Conclusion
The Multisport Card program provides great benefits for users, allowing them to enjoy a variety of fitness services. However, from the gym’s perspective, the program presents both advantages and challenges. While it brings in foot traffic and exposure, the revenue per visit is lower than regular memberships. For gyms to succeed, they need to balance the advantages of increased traffic with the operational costs that come with serving Multisport members.
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